Think Outside the Box: The Future of Packaging

Packaging is an industry, which was there, is there and will be there in future as well. With the market becoming more and more consumer centric, great emphasis is laid on packaging. Along with product packaging, shifting from one place to other also needs proper packaging of products so that they are not damaged and destroyed in transit. Whatever be the need of packaging, it is true that without the right kinds of packaging materials, the job will not be done in the right manner. Evolution in the packaging industry Like other industries, the packaging industry is also evolving and changing with time. And it is facing challenges from various sectors. For instance, technological inventions are making a deep impact on this industry. It depends whether these changes will be accepted or not keeping in mind the expenses involved and the end results. Sustainability is a major factor that plays a pivotal role in the packaging industry. Right from packing a toothbrush to packing an iPhone, strong feelings can be evoked via packaging. This can bring in positive responses as well as negative responses. Product packaging came much later. Before that packing was mainly intended to secure products from breakage [...]

Top 10 Beauty Packaging Trends for 2017

The packaging industry is developing and evolving really fast. Tastes and preferences of customers keep on changing with time and packaging designs have to be altered accordingly. It is quite interesting to see the amazing creativities and innovations that go in the making of these designs so that they are not only appealing to the customer but smart at the same time. Beauty care product packaging needs to be immaculate as women are usually fascinated with product packaging. Mentioned below are some of the best beauty packaging trends for 2017: Less is always more in packaging Having too many things printed and mentioned on the packaging can be repelling. If you are looking to print product ingredients, 2-3 are abundant. Keeping things simple is what is attracting more and more consumers today. Keep the protocol in mind Beauty care and cosmetic products often need a routine that needs to be followed. So just launching the product will not be enough. The packaging should mention preferable times of applying the product or the multiple steps involved in the same. The protocol should be clearly mentioned on the packaging. Combination of the topical product and the devices Just using a topical beauty [...]

How Product Packaging Influences Customer’s Buying Decision?

The first thing that comes to our notice while looking at a product is the packaging. When they say that first impression lasts long, it’s more than an expression. You don’t want a lasting impression but you would like the viewer to turn into your customer. Well, the right packaging will do the job for you. You need to understand the role being played by a product package on a prospective customer to successfully use this marketing tool. According to a study, about one-third of the decision made to buy a product is based on its packaging. Work out the First Impression If your product impresses the customer at the first look then the subsequent decisions are always a little biased. You should fully utilise this behaviour of people for your good and use the packaging to gain a kicking first impression. Everything that relates to your company and your product is represented via the package of the product. The better the package, the better is your customer reliance upon you. A packaging is said to be successful if your customer is able to notice your product among the wide range of options available. Such convenience attracts the customer towards [...]

How Should I Pack My Shipments [Infographic]

You should pack your product effectively to avoid any damage while in transit. There are several ways of packing your goods. The infographic below, created by Globe Packaging, revolves around tips to pack your shipment correctly. You should follow these methods if you want to keep your products safe when shipping them from one place to another.

11 Clever Uses for Bubble Wrap You Never Thought Of

Bubble wraps are among the most popular packaging materials that are being used. This material is particularly very useful for packing electronic goods and other delicate and fragile items. The bubbles are filled with air and this makes a kind of cushion around the object. Even when there is pressure inflicted, the bubbles do not allow the same to come on the item directly. These wraps are available in varieties – the small bubble wraps and the large bubble wraps being the most common of all. But apart from being used as packaging supplies, bubble wraps can be used in other innovative ways as well. Mentioned below find some creative as well as useful ways of using bubble wraps: 1. Maintaining temperature of groceries – If your home is little away from the grocery store and you want to maintain the temperature of some item, a bubble wrap can be of great help. For instance, if you want the ice cream to stop melting on your way back home, try lining the ice cream box with bubble wrap. The temperature remains stable as air passage is blocked with the wrap. 2. Protective covering for plants – If you have vegetable [...]