Importance of Sustainable Packaging

Sustainability is a key concern for all businesses – government agencies, non-government agencies, private companies etc. And this includes sustainable packaging. For packaging to be considered as sustainable, it must be manufactured from environmental-friendly materials. And the sustainability factor should be considered all throughout the life cycle of the product – from the beginning stage to functionality levels, throughout marketing and sales cycle and lastly after it has been used completely. Along with this, sustainable packaging also involves reduced costs of the packaging design. Trends that are seen in sustainable packaging When it comes to sustainable packaging solutions, there are certain trends that are seen. Some of the important ones are as follows: 1. Use of lightweight packaging materials 2. Use of renewable resource materials 3. Increased attempts in waste recovery and recycling of various products 4. Improvements in logistical efficiency and packaging 5. Enhanced use of recyclable materials The need and importance of sustainable packaging It is true that sustainable packaging is not as cost effective as traditional and conventional packaging solutions, but still these practices are now being followed as there are many benefits of the same. Mentioned below find the importance and need of sustainable packaging: 1. [...]

Top 15 Tips to Reduce Food Packaging Waste

Packaging waste are the most talked and important topic trending in all over the world. This non-degradable waste creates a lot of menace and causes harm not only to the mankind but also degrades the environment. So in order to reduce the pollution created by the packaging waste, directive rules on production has been implemented as well as on the marketing, use, recycling and refilling of containers. But being consumers it’s on us that how we can reduce the production of waste caused by packaging. So here are some ways in which we can use or purchase items to reduce the consumption of excess packaging. 1. Take your own coffee mug with you wherever you go. Those coffee soaps, without taking any extra charges will fill your cup. In this way you can avoid using one-time-use Styrofoam cups with plastic lids. 2. You can a stainless and reusable drinking bottle in place of those drink boxes or bottles. 3. What is better than eating fresh? You can buy fresh fruits and veggies and can easily avoid buying food in cans and frozen boxes or plastic bags. This will not only help you to stay healthy but also will keep the [...]

Eco-friendly Packaging [Infographic]

Understanding the advantages and types of Eco-friendly packaging is important because today customers want their packaging to be durable, recyclable and reusable. Global green packaging market is growing rapidly. In a survey it was found out that food and beverage market is the largest consumer of green packaging. Packaging not only plays an important role in protecting the goods but also it is a popular marketing medium. Here is an infographic from Globe Packaging that revolves around Eco-friendly packaging.  

Top 10 Product Packaging Tips to Attract Customers

Product packaging is one of the most important aspects in the life of a product. Packaging is not only done for protecting the contents of the pack; it is also a way of attracting customers. This is the reason that packaging is considered as an integral part of marketing and advertising. Companies spend great amounts on using the right kinds of packaging materials for any product. Mentioned below find some highly effective tips for product packaging to draw eyeballs of more and more numbers of customers: 1. Try different varieties of designs You might create a very unique design for product packaging, but if people don’t buy the same, it has no value frankly. Experiment with various kinds of designs within friends and family first and see which one draws more attention. This will give clear idea as the message you want to give to the customer goes to him/her in the way you want or not. 2. Practical approach is important Customers have become smart nowadays. They don’t just go by the packaging of the product. Rather they check the use of ease and efficiency of the product before making a purchase. Therefore along with unique looks, practicality should [...]

How Ecommerce Packaging Has Evolved With Online Sales

Ecommerce is a process of buying or selling products and services online. The modern electronic commerce typically uses the World Wide Web for at least one part of the transaction life cycle. Ecommerce allows consumers to electronically exchange goods and services with no barriers in time or distance. It covers a vast range of businesses, ranging from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. The evolution of Ecommerce Packaging with Online Sales With the passage of time, ecommerce packaging supplies system has kept evolving. It has changed with the changing demands and expectations of online consumers. Further, packaging has also created competition among brands through innovative standards like customer touch points, providing scam less and rapid delivery service, giving regular updates on order status and facilitating tracking details. Corrugated Boxes: - Corrugated boxes are a very common and widely used packaging material for ecommerce industry. It is one of the most popular packaging techniques because it offers strength and high durability. Courier Bags: - It is a flexible pouch which is widely used for shipping purposes. It has specialized features like tamper evidence bubble on POD jackets. It provides [...]