Life of a Cardboard Box [Infographic]

Did you know that cardboard is used to ship 90% of all products? Cardboard boxes are among the most popular packaging materials. It is important to stay educated on how the material is constructed and why it should be reused or recycled to protect environment. Here we have an info-graphic which revolves around the life of a cardboard box.


7 Tips for Smart Holiday Recycling

Christmas is no doubt festive times for all of us with loads of gifts, good food, fun and frolic. But have we ever thought about the volume of trash that is created during this time? Gift wraps, food boxes, gift boxes are the main contributors in this section. Research has shown that 25% more trash is generated during Christmas and holiday season when compared to usual times. Therefore pressure on recycling bins is also quite high during this time of the year. Mentioned below are 7 highly effective tips for holiday recycling: 1. Cardboard boxes need to be handled carefully More and more people are buying things online and these are usually delivered in cardboard boxes in varying sizes and shapes. Cardboard boxes are excellent packaging materials as they are high value recyclables. The only problem is that their volume is high and hence they tend to overflow in the trash bins. For effective disposal of these boxes, break them and lay flat to minimize space occupancy. Send them for recycling as per convenience. 2. Don’t be duped by the three arrow triangle Many people think that the three arrow green triangle signifies ‘recyclable’ materials. But such symbols can also [...]


Think Outside the Box: The Future of Packaging

Packaging is an industry, which was there, is there and will be there in future as well. With the market becoming more and more consumer centric, great emphasis is laid on packaging. Along with product packaging, shifting from one place to other also needs proper packaging of products so that they are not damaged and destroyed in transit. Whatever be the need of packaging, it is true that without the right kinds of packaging materials, the job will not be done in the right manner. Evolution in the packaging industry Like other industries, the packaging industry is also evolving and changing with time. And it is facing challenges from various sectors. For instance, technological inventions are making a deep impact on this industry. It depends whether these changes will be accepted or not keeping in mind the expenses involved and the end results. Sustainability is a major factor that plays a pivotal role in the packaging industry. Right from packing a toothbrush to packing an iPhone, strong feelings can be evoked via packaging. This can bring in positive responses as well as negative responses. Product packaging came much later. Before that packing was mainly intended to secure products from breakage [...]


Top 10 Beauty Packaging Trends for 2017

The packaging industry is developing and evolving really fast. Tastes and preferences of customers keep on changing with time and packaging designs have to be altered accordingly. It is quite interesting to see the amazing creativities and innovations that go in the making of these designs so that they are not only appealing to the customer but smart at the same time. Beauty care product packaging needs to be immaculate as women are usually fascinated with product packaging. Mentioned below are some of the best beauty packaging trends for 2017: Less is always more in packaging Having too many things printed and mentioned on the packaging can be repelling. If you are looking to print product ingredients, 2-3 are abundant. Keeping things simple is what is attracting more and more consumers today. Keep the protocol in mind Beauty care and cosmetic products often need a routine that needs to be followed. So just launching the product will not be enough. The packaging should mention preferable times of applying the product or the multiple steps involved in the same. The protocol should be clearly mentioned on the packaging. Combination of the topical product and the devices Just using a topical beauty [...]


How Product Packaging Influences Customer’s Buying Decision?

The first thing that comes to our notice while looking at a product is the packaging. When they say that first impression lasts long, it’s more than an expression. You don’t want a lasting impression but you would like the viewer to turn into your customer. Well, the right packaging will do the job for you. You need to understand the role being played by a product package on a prospective customer to successfully use this marketing tool. According to a study, about one-third of the decision made to buy a product is based on its packaging. Work out the First Impression If your product impresses the customer at the first look then the subsequent decisions are always a little biased. You should fully utilise this behaviour of people for your good and use the packaging to gain a kicking first impression. Everything that relates to your company and your product is represented via the package of the product. The better the package, the better is your customer reliance upon you. A packaging is said to be successful if your customer is able to notice your product among the wide range of options available. Such convenience attracts the customer towards [...]